Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 L'Oreal Paris Has a New Brand Ambassador - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry, Beauty Launches, People in the News

L’Oreal Paris Has a New Brand Ambassador

The brand has signed Genesis Rodriguez.

Author Image

By: Marie Redding

Senior Editor, Rodman Media

L’Oreal Paris USA has announced that its newest brand ambassador is actress Genesis Rodriguez. Rodriguez was born in Miami, FL, and is the daughter of an icon in the Latina world, singer/actor Jose Luis Rodriguez.

Rodriguez began her acting career starring in telenovelas for NBC Universal/Telemundo, and has also held leading roles in a variety of films, including Man on a Ledge, Casa de Mi Padre, Identity Thief, Tusk and the Disney animated feature Big Hero Six, currently in theaters, in which she voices the role of Honey Lemon.

Genesis Rodriguez She will make her red carpet debut as the brand’s ambassador at the 15th Annual Latin GRAMMY Awards in Las Vegas on Thursday, November 20th. 

“I’m very honored to be a part of the L’Oreal Paris family,” said Rodriguez. “It’s an iconic brand which empowers Latinas to look and feel their best from head to toe, because we are all worth it.”

Karen T. Fondu, president, L’Oreal Paris, added: “Genesis’s talent and accomplishments embrace what it means to be a modern role model for young women.  She truly embodies the spirit of L’Oreal Paris’ philosophy, ‘Because You’re Worth It.’”

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters